There’s 2 main types of pages I’d seek.

The first type I’d find by asking, “What Page on their site is most relevant to the page on my site I’m seeking a link to“.

Here’s how I’d find that: I’d go to google and search [site:theirsite.com keyword phrase] to find the most relevant page. Relevance is a big factor. If I sell Green Widgets, and they’ve got a specific page on Green widgets, that would be a great page to get a link from.

The Second type of page I’d seek is the one with the most “power”…call it “backlinks”, call it “trust rank”, call it “quality indicators”….all of those.

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